The project presents challenges such as maintaining consistent branding across platforms while capturing high-quality day and night images of the dealership’s architecture. Managing monthly social media updates, regular website content updates, and coordinating employee headshots require efficient scheduling and alignment with Toyota / Lexus corporate standards. Balancing these tasks with tight timelines and evolving goals demands strategic planning and clear communication to ensure a seamless and impactful execution.

The goals of the project are to enhance Lexus of Las Vegas’s digital presence by creating consistent, high-quality visuals that align with the brand’s luxury standards. This includes capturing stunning architectural photos, producing polished employee headshots, and delivering engaging content for social media and the website. By maintaining a cohesive and up-to-date online presence, the project aims to strengthen the dealership’s reputation and connection with its audience.

The solution is to implement a comprehensive strategy that ensures consistency and quality across all deliverables. This includes using advanced photography techniques to capture stunning architectural images, conducting professional headshot sessions to showcase the dealership team, and maintaining a content calendar for monthly social media updates and website management. By aligning with Lexus’s brand standards and utilizing efficient workflows, the project will deliver impactful visuals and a cohesive online presence that reflects the dealership’s luxury identity.