Denham Gallimore
Loomelic Media partnered with The Blast and Boba Marley at Hope Road to create immersive visual content that captured the late-night energy, culture, and vibe of this unique Las Vegas destination. The focus was on delivering engaging photography and video assets for social media and promotional use, while highlighting both the brand presence of The Blast and the vibrant identity of Hope Road.
Challenge
Working in extremely low-light conditions paired with fast-paced movement—bartenders in action, guests flowing in and out, and ambient lighting that was intentionally moody—required advanced camera setups and real-time adjustments. Capturing sharp, vibrant imagery without losing the atmosphere was a constant balancing act.
Goal
To produce a high-quality content package that reflects the energy and culture of the Boba Marley x Hope Road experience while elevating the brand presence of The Blast through storytelling, aesthetics, and performance-focused visual content.
Solution
We equipped our team with fast-aperture lenses, full-frame sensors, and stabilization tools to manage light sensitivity and motion blur. Strategic lighting placement and planned hero shots helped maximize key brand moments, while candid captures preserved the authenticity of the night. Post-production focused on maintaining the rich tones of the environment while ensuring faces, product highlights, and logos remained crisp and clear.
This collaboration showcased Loomelic Media’s ability to blend technical expertise with cultural storytelling—delivering content that speaks to both brand identity and audience emotion.
Gallery
